What are the four basic focus strategies?

Types of Focus Strategy

  • Focused Low-Cost Strategy. ...
  • Focused Differentiation Strategy. ...
  • Consumers' distinctive preferences. ...
  • Competitors' apathy. ...
  • Profitable niche. ...
  • High growth potential. ...
  • Availability of different niches in the industry. ...
  • Inability or unwillingness of competitors to serve a niche market.

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