What are the 5 requirements for a lead to be considered a qualified prospect?

We recommend you build your lead qualification process around these five key characteristics:

  • Awareness of Need. In order to be truly qualified, a prospect must have a need that they are aware of. ...
  • Authority and Ability to Buy or Commit. ...
  • Sense of Urgency. ...
  • Trust in You and Your Organization. ...
  • Willingness to Listen.

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