How do I monitor my competitors?

7 Strategies for Monitoring Your Competitors

  1. Uncover the Keywords They're Targeting. A tool like SpyFu can reveal the keywords your competitors are targeting for paid and organic search. ...
  2. Analyze Their Rankings Against Keywords. ...
  3. Research Their Most Shared Content. ...
  4. Stay Alert for New Content. ...
  5. Track New Links. ...
  6. Monitor Their Social Activity.

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