What are the elements of strategic position?

No matter your product, the positioning of your product should include these seven elements.

  • Mission. This is your “why”—why does your product exist? ...
  • Market category. ...
  • Customer pain points. ...
  • Company and product differentiators. ...
  • Brand identity. ...
  • Vision. ...
  • Product positioning statement. ...
  • Product positioning template.

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