Is Mcdonalds a cost leader?
McDonald's primary generic strategy is cost leadership. ... As a low-cost provider, McDonald's offers products that are relatively cheaper compared to competitors like Arby's. However, the company also uses broad differentiation as a secondary or supporting generic strategy.
Related Posts:
- What are the elements of strategic position? - No matter your product, the positioning of... (Read More)
- What are the three sources of a unique and valuable strategic position? - It means, according to Porter, "performing different... (Read More)
- What companies use a low cost strategy? - Some examples of industry leaders in low... (Read More)
- What is Mcdonalds positioning strategy? - McDonald's has made itself to be the... (Read More)
- What is cost leadership and differentiation? - Porter called the generic strategies "Cost Leadership"... (Read More)
- Which is an example of cost leadership? - Cost leadership is one strategy where a... (Read More)