Why would a producer prefer direct distribution?
One reason a producer would choose direct distribution is because it wants to maintain control of the marketing mix. Wholesalers and retailers usually carry competing products and will make decisions that are in their own interests—and this may not always be aligned with the interests of an individual producer.
Related posts:
- What are the types of distribution systems? - There are three basic types of distribution... (Read more)
- What is a distribution system in electricity? - Distribution systems in general In general, the... (Read more)
- How does a distribution system work? - In a supply chain, a distribution network... (Read more)
- What is a distribution system in networking? - Overview. Distributed networking, used in distributed computing,... (Read more)
- What companies use direct distribution? - Companies Using Direct Selling as a Primary... (Read more)
- What are two types of intermediaries? - There are four main types of intermediary:... (Read more)
- Is direct or indirect distribution better? - Direct distribution gives companies more control over... (Read more)
- What methods can be used for direct distribution? - Here are a few we can consider:Door-to-Door... (Read more)
- What are the disadvantages of distribution? - Disadvantages of including intermediaries in the distribution... (Read more)
- What is the difference between direct and indirect distribution quizlet? - Direct distribution involves only the producer selling... (Read more)