How do you generate need?

5 Strategies for Generating Consumer Demand

  1. Pay attention to market research. Your company should aim to figure out what customers need and want through surveys, test groups and feedback on social media and reviews left on your website. ...
  2. Produce stellar content. ...
  3. Feature customers' reviews. ...
  4. Give new customers a deal. ...
  5. Create an exclusive club.

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