How do you create a marketing report?

Follow these steps and you'll have a repeatable process for how to write a marketing report:

  1. Determine the purpose of the report.
  2. Ask what you want to learn from it.
  3. Define your marketing goals.
  4. Identify the information that will tell you what you want to know.
  5. Assemble the marketing data in an order that tells the story.

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