How do you know if marketing is working?

Here are some of the common KPIs you should measure for each of your campaigns, regardless of the type, channel or medium:

  1. Return on Investment (ROI) ...
  2. Cost per Win (Sale) ...
  3. Cost per Lead. ...
  4. Conversion Rate (or Goal Completion Rate) ...
  5. Incremental Sales. ...
  6. Purchase Funnel. ...
  7. Customer Lifetime Value.

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