How do I know what keywords to use?

How to Find and Choose Keywords for Your Website

  1. Understand the three main factors for choosing good keywords. ...
  2. Step 2: Check for a mix of head terms and long-tail keywords in each bucket. ...
  3. Step 3: See how competitors are ranking for these keywords. ...
  4. Step 4: Use Google's Keyword Planner to cut down your keyword list.

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