How do we advertise?

Here are nine steps to take to determine how to advertise your small business.

  1. Know your customer. ...
  2. Know What Your Customer Expects. ...
  3. Set Goals for Your Ads. ...
  4. Choose the appropriate media to reach your customers. ...
  5. Advertise where your competitors advertise. ...
  6. Decide on the purpose of your ad.

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