What are the 5 different types of consumers?

Following are the most common five types of consumers in marketing.

  • Loyal Customers. Loyal customers make up the bedrock of any business. ...
  • Impulse Shoppers. Impulse shoppers are those simply browsing products and services with no specific purchasing goal in place. ...
  • Bargain Hunters. ...
  • Wandering Consumers. ...
  • Need-Based Customers.

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