How do you write a good tagline?

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.

  1. Keep It Simple. ...
  2. Avoid the Marketing Meeting Effect. ...
  3. Tell a Story. ...
  4. Explain Your Offering. ...
  5. Communicate With Clarity. ...
  6. Describe Who You Are. ...
  7. Require a Double Take. ...
  8. Keep It Short and Simple.

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