How do you use customer analytics?

6 Steps to Building a Powerful Customer Analytics System

  1. Know Your Objective. Begin with the end in mind when asking questions about your customer. ...
  2. Track the Metrics. Once you've captured your data, you not only need to store it but use it to track key customer analytics metrics. ...
  3. Analyze the Data. ...
  4. Evaluate the Model. ...
  5. Take Action. ...
  6. Automate.

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