How can I improve my messaging?

10 Ways to Improve Your PR Messaging

  1. Ask “why, how, what” not “what, how, why” A differentiated message may be more about process than product. ...
  2. Be concise. (See what I did there?) ...
  3. Purge your jargon. ...
  4. Make messages “sticky” ...
  5. Know your “greatest hits” ...
  6. Offer assets that enhance messaging. ...
  7. Test your message on the front end. ...
  8. Measure your message on the back end.

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