What should I ask in a focus group?

Here are 50+ example questions to ask when conducting a focus group:

  • Introductory Questions. ...
  • Competitor Questions. ...
  • Improvements & Dissatisfaction Questions. ...
  • Positive Aspects of the Product Questions. ...
  • Specific Feature Information Questions. ...
  • Overall Usage and Opinion Questions. ...
  • Probing Questions. ...
  • Closed-ended Questions.

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