How do you focus a zoom group?

How Do You Create an Online Focus Group?

  1. Set goals. ...
  2. Secure online focus group participants. ...
  3. Choose the technology you plan to use. ...
  4. Develop a tight research plan. ...
  5. Select the right moderator. ...
  6. Encourage, Engage, and Elicit. ...
  7. Frame the right questions for online research. ...
  8. Capture the results — accurately and immediately.

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