What is the first step in performing a focus group session?

Follow our simple seven-step guide to learn the key elements of running a successful focus group.

  1. Write down your goals.
  2. Define your target audience.
  3. Find a venue.
  4. Recruit participants.
  5. Design the questions.
  6. Moderate the group.
  7. Analyse.
  8. Make focus groups your go-to research tool.

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