What are the disadvantages of focus group discussion?

Here are the significant disadvantages of focus groups:

  • More Expensive to Execute Than Surveys. ...
  • Participants Can't Voice Their Opinion Freely. ...
  • Hard to Get Honest Opinions For Sensitive Topics. ...
  • Results Are Biased. ...
  • Might Not Be a True Representation of Your Target Group. ...
  • Not Ideal For B2B Research.

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