Market segmentation and targeting refer to the process of identifying a company's potential customers, choosing the customers to pursue, and creating value for the targeted customers. It is achieved through the segmentation, targeting, and positioning (STP) process.
- What is the difference between market segmentation and market targeting? - Market segmentation is the process of categorizing... (Read More)
- What is the difference between market segmentation and customer segmentation? - Customer segmentation is different from market segmentation.... (Read More)
- What is the importance of market segmentation? - Segmentation helps marketers to be more efficient... (Read More)