Market segmentation is the process of categorizing the market into different groups, according to demographic, geographic, behavioral and psychographic traits. The target market is the market segment that the business is focusing on for a specific product or marketing campaign.
- What is segmentation and targeting in consumer behavior? - Market segmentation and targeting refer to the... (Read More)
- What is the difference between market segmentation and customer segmentation? - Customer segmentation is different from market segmentation.... (Read More)
- What is the importance of market segmentation? - Segmentation helps marketers to be more efficient... (Read More)