Customer segmentation is different from market segmentation. An example of market segmentation is grouping customers by the products or services they purchase. A company may perform market segmentation based on distinct lines of business such as software, professional services and training.
- What is segmentation and targeting in consumer behavior? - Market segmentation and targeting refer to the... (Read More)
- What is the difference between market segmentation and market targeting? - Market segmentation is the process of categorizing... (Read More)
- What is the importance of market segmentation? - Segmentation helps marketers to be more efficient... (Read More)