How do you conduct a customer interview?

Tips for Effective Customer Interviews

  1. Focus on the problem. The first thing to understand: You are not selling anything. ...
  2. Define customer archetypes. ...
  3. Develop an agile mindset. ...
  4. Be prepared to listen and learn. ...
  5. Conduct video interviews, when possible. ...
  6. Develop a consistent system for analyzing your interview results.

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