How do you create a channel sales?

7 Steps HubSpot Used to Scale Its Channel Sales Program

  1. Step 1: Think Marketing (Not Sales) When Recruiting Resellers.
  2. Step 2: Solve Your Resellers' Challenges First, Then Focus on Their Clients' Challenges.
  3. Step 3: Don't Sell a Product — Sell a Platform.
  4. Step 4: Keep the Barriers to Entry Low.

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