How are digital ads measured?

Google advertising metrics

  1. Total site traffic. Total site traffic is the measure of unique visitors that arrive at your website (or post-click landing page) and is an accumulation of seven traffic sources: ...
  2. Bounce rate. ...
  3. Page value. ...
  4. Impressions. ...
  5. CPM (cost-per-thousand impressions) ...
  6. Clicks. ...
  7. CPC (cost-per-click) ...
  8. Conversions.

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