How do you measure the effectiveness of advertising?

Techniques to Measure Advertising Effectiveness

  1. Pre-test and Post Test: Pre-test implies testing advertising message before it is sent to specific media. ...
  2. Communication and Sales Effect Test: Communication test measures communicability (ability to communicate) of the message. ...
  3. Laboratory and Field Test: ...
  4. Experimental and Survey Test: ...
  5. Message and Media Effect Test:

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