How do I choose advertising media?

Some of the factors for choosing the right advertisement media are as follows:

  1. (i) Nature of Product: ...
  2. (ii) Nature of Market: ...
  3. (iii) Objectives of Advertising: ...
  4. (iv) Coverage or Circulation of Media: ...
  5. (v) Cost Consideration: ...
  6. (vi) Selectivity: ...
  7. (vii) Flexibility: ...
  8. (viii) Permanence:

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