How can I improve my email marketing?

15 ways to improve your email marketing campaigns

  1. Segment your email lists. ...
  2. Make sure your emails are mobile friendly. ...
  3. Consider text-only emails – or not using image-based emails. ...
  4. Have email come from a real person (as opposed to 'noreply'). ...
  5. Make your subject line compelling and to the point. ...
  6. Personalize your email. ...
  7. Have a clear call to action (CTA).

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