What are the advantages and disadvantages of using an intermediary for your product?

The Advantages & Disadvantages of Intermediary Distribution

  • Provide Logistic Support. Intermediaries are engaged as they provide logistic support, i.e., they ensure smooth and effective physical distribution of goods. ...
  • Provide Transactional Functions. ...
  • Burden Sharing, Cost and Time Saving. ...
  • Adversely Affect Revenue and Communication Control. ...
  • Products are Sidelined.

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